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Considerations When
Selling On Your Own

Consider the following . . .

  • Homes are purchased by comparison and you have only one property to show.

  • The average homeowner overprices his home but eventually accepts a price lower than market value. A REALTORŪ can objectively price the home based on actual comparable sales.

  • It is difficult for a seller to create rapport with a buyer because no relationship has been established. In some cases, an adversarial position occurs because there is no third party negotiator.

  • You may hear conflicting suggestions regarding the sale of your home from well- intentioned friends. A REALTORŪ can see the entire picture and offer advice based on a wide range of experiences.

  • A REALTORŪ can offer expert advice to sell the home quickly by preparing the home prior to placing it on the market.

  • Your method of attracting buyers is a sign in the yard and an ad in the paper, but REALTORSŪ have many proven methods of promoting your property.

  • The average prospect isn't likely to freely discuss his likes and dislikes with a homeowner but will with a REALTORŪ. This is a necessary step in the decision-making process.

  • It is difficult for you to follow-up with prospects who have seen your home because it might be interpreted as anxiety to sell, which could give the impression you will take less for your home.

  • Is it the highest and best use of your time to try to sell your home or would you be more productive at your chosen profession?

  • The Multiple Listing Service is considered to be one of the most effective tools in exposing a home to the market- place. Do you feel you can get the highest price for your home without MLS?

Highlight
Jane S. Idzi Jane Idzi specializes in the Park Cities and areas south of LBJ/635 including Lake Forest, Devonshire, Preston Hollow, and the historical districts of M-Streets and Munger Place. She has earned the coveted e-Pro Certification in addition to CCRC and Historic Home Specialist and is a member of the Texas Association of Realtors, the MetroTex Association of Realtors, Dallas Chamber of Commerce and Dallas Network Connection.

She was voted a DMagazine's Dallas Top Realtor for 2005.

Her website, www.idzi.com, boasts over 12,900 individual visitors a month and over 467,000 hits a month. She can be reached at 214-522-7997.

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